Who We Are

Cloudstate is the destination for tween & teen girls navigating their physical and emotional growth. We embrace every stage of development with comfort, confidence, and positivity. Our mission is to empower girls through their unique journeys, making them feel equipped and supported where they are.

Girls Deserve Better

  • 68% of girls struggle with body image & confidence during puberty
  • 76% carry societal pressures that impact their self-image
  • 80% feel anxious about developmental milestones
  • 7 in 10 girls believe they aren't "good enough"

Cloudstate is here to change this narrative—eliminating fear and empowering girls to embrace every step of their journey with pride and confidence.

Founder, Meg Smith

Meg Smith, a mom of two tweens and a fierce advocate for positive body image, has been featured in outlets including The New York Times and Entrepreneur for her impactful work. Having experienced firsthand the struggles with body image, Meg is now on a mission to drive meaningful change. She’s dedicated to setting the stage for tweens and teens to embrace their growth journey with confidence and kindness, helping to shape a future where young people feel empowered and supported.

MEG ON IG

Co-Founder, Jessica

Dr. Jessica Shepherd, a board-certified OBGYN and best-selling author, is a trusted women’s health expert frequently featured on the Today Show and GMA. As a nationally recognized speaker, she brings deep expertise in physical, sexual, and emotional health, empowering all generations with knowledge and confidence. Jessica’s passion aligns with Cloudstate’s mission to uplift and educate young people, making her a powerful voice in guiding girls through their growth journey with compassion and care.

JESSICA ON IG

Global Traction

After 2 years of focus groups with tweens, teens and their parents across the world, we're excited for this unrivaled opportunity to step up for girls (and their parents) during their most vulnerable stages of development.